At our initial consolation meeting in 2015, we met with the owners to go through the objectives for the launch and beyond so we had a full understanding of what success looked like for them.
What We Did
We came up with modern nautical themed branding in keeping with their contemporary restaurant style and waterfront location. We became a one-stop-shop to allow them to concentrate solely on the new restaurant itself. We then set up their social media, built their website and a mobile app, set up a mailing database, designed and printed menus and leaflets, designed signage and wall art and put a social marketing plan into action.
This included a Facebook page on which we put ‘teaser’ posts showing the frontage of their new restaurant and then shared it with local interest groups on Facebook. The result of this was that the page received over 550 new organic followers in one week alone prior to the launch with110,000 people organically seeing their launch messages that same week.
The launch was rocket-fuelled and even more successful than was imagined! The Gravy Boat quickly became one of the most popular restaurants in West Sussex and has been since the day it opened its doors.
In 2018, the owners opened a second business in the town, a gourmet take-away business called ‘Burgers & Dogs’. We approached this in the same way as we did before to deliver a highly successful launch that saw the new business establish itself very rapidly, gaining a great reputation in the town for the quality of its food and service.
Coronavirus Turn Around
On Monday 23rd May 2020, the Government announced restaurants were be closed for an indefinite period due to the COVID19 outbreak. Within 72 hours, we had redesigned the Gravy Boat menus and rebuilt their restaurant website to cater for home delivery. We then added an e-commerce function to allow customers to place and pay for orders directly through the website, pick a delivery slot and have the food delivered to their door from their favourite restaurant.
We also added text functionality to allow customers to keep up to date with their orders. We promoted the new delivery service with a social media plan and the results have already been astonishing with the business successfully transitioning to online delivery in double-quick time.
If you own a restaurant and would like us to do the same for you, why not get in touch? Our services are affordable and in some cases we can offer monthly payment plans. You can also save a fortune on big commissions to online delivery platforms!
U2View Media offers Marketing to suit your business including Websites & Mobile Websites, Mobile Business Apps, Social Media Management, Facebook and Twitter Management, Search Engine Marketing, Facebook, Google and Bing Advertising, Print and Design
Registered Address: U2View Media Limited, Kemp House 152-160 City Road, London EC1V 2NX. Company Number: 08630250